I hope we will take this fascinating journey ​together.

Buying strong stocks in a rising market works best. If the market is going down, it is very difficult to pick ​winners. The market direction is much like the tide coming in and going out of the harbor. A rising tide rises all ​boats but a receding tide causes all boats to sink

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Access to daily market trends, stock market ​updates, and breaking news!






The stock market is made up of two things — price and volume.The market is driven up ​and down by the buying and selling of large, institutional investors (mutual funds, ​banks, pension funds, etc.). Small, individual investors just don’t add up to enough ​activity to sway the market significantly. The institutions extensively analyze each ​company’s financials, industry, products, management, competition, charts, rumors, ​projections, promises, hopes and dreams, etc. When this “big money” decides to add a ​new stock to their portfolio, they need so many shares, it takes months to buy their ​position. They must buy slowly so they don’t push the price up too fast – they don’t want ​others to notice their purchases.—– time passes —–When the “big money” eventually ​decides to sell that stock, it takes months to slip out of their position without causing the ​price to crash.

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With my M.B.A. from the University of Chicago, a C.P.A. designation plus two decades of experience in accounting ​and marketing positions, I felt ready become a financial advisor extraordinaire. I joined America Express Financial ​Services in 1990 as a licensed (series 7, etc.) stockbroker and financial advisor. There I used the Nobel Prize winning ​Asset Allocation investing model, designing portfolios of funds that achieved above market returns with low, ​controlled risk.

After five years, I joined Equity Services/National Life of Vermont and worked with high net worth clients. I focused ​on estate and financial planning services, helping my wealthy clients become wealthier through advanced strategies ​such as diversification across alternate investments, tax avoidance and generation skipping trusts while always ​focusing on capital preservation.

In 1999, I happily retired to manage my own and my parents’ portfolios.

In early 2000, the stock market hit all-time highs powered by the new Internet marketplace. Dot com startups were ​creating millionaires at an amazing rate. This was the life. All my investing efforts were working well. But nothing in ​my “buy-and-hold” training prepared for what happened next.

The unstoppable Internet bubble burst. The crash that happened next seemed unbelievable after such a successful ​decade of investing.

First the Dow Jones Industrial Average lost 17% in just two months. Then just as it seemed to be recovering, the ​Nasdaq crashed, tumbling 41% within three months. The portfolio asset allocation model I had used successfully for ​ten years had failed. I was stunned as my family’s and my portfolios started evaporating. My past clients called in ​desperation asking what to do as they saw their hard-earned retirements and college funds seemed to shrink.

I had one strategy left. I remembered, “If what you are doing isn’t working, do something else.” I went to cash and set ​out to find a new style of investing that could work in up or down markets.


I interviewed dozens of self-proclaimed successful investors to discover how they made money in the markets. I ​came to a startling conclusion.

Most investors:

  • remembered only their best trades
  • justified their losses as someone else’s fault
  • in total, underperformed the market

I kept searching.

Then I found a private trader who consistently beat the market handsomely (she shared her financial statements). ​With donuts and coffee in hand, I rang her doorbell at 7 a.m. She greeted me at the door and picked up the morning’s ​Investor’s Business Daily newspaper. We sat together at her breakfast table as she went through the newspaper ​circling stocks she wanted to watch that day. My coffee got cold as I furiously took notes, trying to capture ​everything she said about her investing approach.

When the market opened, we moved to her “investing cave” (den, really). With two computer monitors full of charts ​and data, she began trading.

By noon, I was exhausted. My host said, “Not a great day, but a good one.” Her profit from just a few hours of work ​meant a return of over 30% annualized. This was during a falling market.I was hooked. What she did not only had ​worked consistently in up and down markets, but it made sense to me.

She looked for:

  • profitable, growing companies (good financial picture)
  • then analyzed the stock charts for signs of heavy mutual fund buying

At lunch, she handed me the book and said simply, “Read it. It’s all in there.” That afternoon I began my new career.

The book was William O’Neil’s, How to Make Money in Stocks. After reading it, everything I knew about investing in ​the market changed.

  • I saw my prior style of investing ensured a modest return only slightly above the market ups and downs at best.
  • Even the expensive asset allocation software gave only modest improvements in returns.
  • Now I understood that the little guys (individual investors) have one huge advantage over the big fund managers ​but I was not utilizing that one key to success.
  • And that key was easily available if I knew how to use it. Then I realized any investor could use the key with ​some training.

I gathered three friends around a table at Starbucks and we began studying O’Neil’s book in a weekly class. This ​investing style made so much sense, they told their friends who told their friends. And after a month, we were too ​many to fit in Starbucks. I moved to a bigger venue and I launched my new training business, The Armchair ​Investor.It’s been over a dozen years since then. I now speak to a variety of investors groups over 15 times each ​month through weekly classes, workshops, investing groups, and clubs of all types.


I speak to all levels of investors from total novices to Wall Street pros. Here are some of the groups:

  • The Dallas Investors Forum (DIF)
  • The American Association of Individual Investors (AAII)
  • The Association For Technical Analysis (AFTA)
  • The Market Technicians Association
  • The Active Traders SIG (special interest group)
  • Dallas and Fort Worth Investor’s Business Daily Meetups
  • And other local groups (churches, women’s, investment clubs and so on)
  • ‍​

Plus, the Armchair Investor trainings of:

  • Weekly CANDO classes
  • Periodic Armchair Investor workshops
  • A private group of teen investors
  • Private coaching for the individual investor
  • ‍​

Recently, the international magazine Technical Analysis of Stocks & Commodities published one of my articles ​titled, “Finding The Golden Triangle” (September, 2014)


  • B.A. Lake Forest College in math and economics
  • College ScholarM.B.A. University of Chicago, concentrations in finance and accounting
  • C.P.A. (Illinois)


  • Systems Analyst and Commercial Lending Associate
  • Continental Illinois National BankSenior Internal Auditor
  • Baxter Travenol LaboratoriesMarketing Controller
  • AM BruningComputer-Aided Design Systems Director
  • AM Bruning and Manufacturing and Consulting Systems (MCS)


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